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To attract the new generation of buyers who grew connected online, and to address the intense competition in the cosmetic industry, beauty brands have been implementing augmented reality in their strategy for a few years.
A beauty brand wanted to enhance its customer experience with a try-on application that overlays makeup on the customer’s face from different angles, giving a true-to-life makeover. This helps consumers be confident that they are buying the right product.
Pain / Challenges
The initial application glitched when the user recorded a video, especially on small parts of the face such as the eyes and mouth corners. It couldn’t properly render complexion accuracy and finishes. It needed face tracking training to smoothly interact with a moving face.
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