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47% of ecommerce customers give up after only one attempt to find a product. For e-tailers with large inventories, the impact of poor product categorization has an even greater impact on sales. The organization process is costly and time consuming.
For its multiple marketplaces, our client wants to automate product classification with a data classifier to speed up the categorization and product research process and enable an intuitive shopping experience.
Pains / Challenges
With the ever-increasing inventory, maintaining effective products classification is challenging. The difficulty is in training the algorithm to detect subtle category differences, for example, between a desk lamp and a bedside lamp.
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